A lot of clients who hire some designers to design & build their website will pay a third party for SEO, often too much relative to what their paying for the design and development. Here are the steps you need to follow for budgeting.
- Take the number of sales you make to Search Engine’s spiders (which is 0)
- Prefix it with your local currency’s symbol (for UK visitors £0)
- Spend that much on SEO
- Take the money you were going to spend on SEO and hire a copywriter.
Because good content is important, maybe if it was called Potential Customer Experience Optimisation (PCEO™) clients would pay silly money for it.